NAIDOC Week: Keep the Fire Burning! Blak, Loud and Proud | Sarina Russo

NAIDOC Week: Keep the Fire Burning! Blak, Loud and Proud

By Sarina Russo Editorial Team
Keep the Fire Burning! Blak, Loud and Proud graphics

NAIDOC Week, held annually from the first to the second Sunday of July, celebrates the history, culture, and achievements of Aboriginal and Torres Strait Islander peoples. It offers Australians a chance to learn about and engage with the oldest continuous cultures on Earth through local events and activities.


This year's theme celebrates the unyielding spirit of our communities and invites all to stand in solidarity, amplifying the voices that have long been silenced.


The fire represents the enduring strength and vitality of Indigenous cultures, passed down through generations despite the challenges faced. It is a symbol of connection to the land, to each other, and to the rich tapestry of traditions that define Aboriginal and Torres Strait Islander peoples. As we honour this flame, we kindle the sparks of pride and unity, igniting a renewed commitment to acknowledging, preserving, and sharing the cultural heritage that enriches our nation.


"Blak, Loud and Proud" encapsulates the unapologetic celebration of Indigenous identity, empowering us to stand tall in our heritage and assert our place in the modern world. This theme calls for a reclamation of narratives, an amplification of voices, and an unwavering commitment to justice and equality. It invites all Australians to listen, learn, and engage in meaningful dialogue, fostering a society where the wisdom and contributions of Indigenous peoples are fully valued and respected.


Through our collective efforts, we can forge a future where the stories, traditions, and achievements of Aboriginal and Torres Strait Islander communities are cherished and celebrated, enriching the fabric of the nation with the oldest living culture in the world.

For the Sarina Russo Group, NAIDOC Week is a time to honour and celebrate Aboriginal and Torres Strait Islander cultures. The group actively participates in local events, fostering understanding and appreciation within its workforce and beyond. Embracing the theme, the group reinforces its commitment to inclusivity and empowerment, supporting Indigenous voices and contributing to a culturally rich future for Australia.



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