By Erwin Brem (Sarina Russo Entrepreneurs Business Coach)
There's no doubt that anything can sell, but make it easier to be seen and remembered, and it's simple. But if it can't be seen, good luck.
Basic things like a website and social media that can be easily searched for and found, regular posts and updates, not just once every couple of months. Branding in signage, uniforms, and connecting through networking and quality follow-up, all make the process to build successful businesses uncomplicated.
Building something like a recognised logo into your brand like Nike's swoosh, Starbucks' nautical siren, and the Qantas' kangaroo, takes time, but it can be done, most businesses just don't do it, simply because they're not building the profile in the first place, and most doesn't require spending a small fortune either.
Start by just getting your brand, message and logo seen, heard and remembered. If prospective customers can at least see you, it's a start, if they can't, they go elsewhere, to who they can see. Try it, it works!
Not 100% sure you will be able to create a startup successfully?
We offer accredited small business training that can help turn your business idea into reality. Sarina Russo Entrepreneurs (SRE), in conjunction with The Self-Employment Assistance program (previously New Business Assistance with NEIS), enables Australians to set up and run their own small business. The Self-Employment Assistance is 100% Australian Government funded.
Sarina Russo Entrepreneurs (SRE) supports candidates as they complete BSB40320 Certificate IV in Entrepreneurship and New Business. During this, candidates create a comprehensive business plan and a two-year financial cash forecast. SRE Trainers provide meaningful mentoring for the first twelve months.
Eligible candidates receive the training and support to create a viable business plan, in addition to obtaining a Certificate IV in New Small Business.
For more information, please click here.