A road map to success | Sarina Russo

A road map to success

By Sarina Russo Editorial Team
A road map to success

Kaliopi Eleni, Sarina Russo and NEIS, a road map to success!

Kaliopi Eleni, an award-winning designer and actress has released multiple brands under her name for both men and women. Kaliopi Eleni ready-to-wear, footwear and accessories, Silk Dreams luxury silk, sleepwear, loungewear and lingerie, Apollo Man for luxury silk dress shirts and Kaliopi Dance showcasing dance and active wear.

Kaliopi had been running her business in Australia and the US, when the COVID pandemic struck. While receiving Job keeper payments, she was advised to complete the NEIS program with Sarina Russo Entrepreneurs. The Sarina Russo staff made participation in the NEIS program an extremely rewarding and personal experience. Kaliopi found them, very professional, friendly and fun to work with and all the time providing competent business advice and support.

With this help, Kaliopi prepared her business to grow and adapt in the difficult circumstances created by the pandemic. She credits her recent successes to the support received through her NEIS participation with Sarina Russo. It has helped to navigate other challenges including the current global geo-political instability and rapidly changing economic landscape nationally and internationally.

Setting daily goals, reviewing these regularly and updating them to accommodate an everchanging landscape helps Kaliopi remain focused, and provides a clear road map. It makes the goals visible, and achievable within realistic time frames. A key benefit from the NEIS program was learning about the important role digital marketing has to play in building brand awareness. Kaliopi has also found the extensive array of business support tools and resources available through the NEIS /  Sarina Russo program has helped her find answers quickly to any problem.

Kaliopi has advice for anyone looking to start their own business – Be grateful for every day and make the most of every moment, be clear about what motivates you and prepare for battle while moving forward in peace. Never give up, be willing to change and adapt and finally… be well dressed! Check out kaliopieleni.com!

Want help to manage and grow your small business?

Sarina Russo offers accredited small business training that can help turn your business idea into reality. In conjunction with the Self-Employment Assistance program, Sarina Russo Entrepreneurs enables Australians to set up and run their own small business. The Self-Employment Assistance is 100% Australian Government funded.

Sarina Russo Entrepreneurs supports candidates as they complete BSB42618 Certificate IV in New Small Business. During this, candidates create a comprehensive business plan and a two-year financial cash forecast. SRE Trainers provide meaningful mentoring for the first twelve months.

Eligible candidates receive the training and support to create a viable business plan, in addition to obtaining a BSB42618 Certificate IV in New Small Business.

For more information, please click here.

Sarina Russo Group acknowledges the First Nations Peoples of this Country, the traditional custodians connected to the land, water and community on which we live, work and help others to live their best lives. We also pay respect to the Elders past, present and emerging, who strive to build a better and more sustainable future for future generations to come.