When to trust your 'gut' in business | Sarina Russo

When to trust your 'gut' in business

By Sarina Russo Editorial Team
Janye smiles warmly
When to trust your 'gut' in business

Having struggles with painful Irritable Bowel Syndrome (IBS) flare ups and debilitating gut symptoms as a teen and young adult, Jayne understands what clients are going through, and how desperately they want their gut to return to 'normal'. It has been over 15 years since Jayne transformed her own IBS, and have since been passionate about helping others with the same condition do the same.

Janye's company, The Calm and Happy Gut, offers evidence-based gut directed hypnotherapy and Cognitive Behavioural Therapy (CBT) online programs for people suffering with IBS. Unfortunately, for many IBS sufferers taking medication or following a restrictive diet either don't help to relieve symptoms or only work temporarily. However, gut-directed hypnotherapy has been clinically shown to reduce symptoms on average by 70%. This makes it as effective as the low fodmap diet in managing IBS symptoms, and clients can achieve symptom relief without following challenging & stressful diets.[i]

From the first phone call with the Sarina Russo Entrepreneurs Team, Jayne felt well supported with a clear plan of what the next steps would be to develop and scale her business.

"Not only did I receive fantastic support and guidance when developing a business plan to grow my business, I also received phenomenal coaching support from my assigned Business Coach, Daniel Gayton. SRE provided me with important resources to ensure I could grow profitably and sustainably. Whether this was help with financial planning, advice on the areas where I should invest in my business, or valuable information on legislation & taxation, I felt the SRE team were with me every step of the way.

I have big plans and big ideas for my business, so it’s been invaluable having a coach to keep me focused on taking one step at a time! It’s very easy in business to become overwhelmed or lost in the bigger picture. It’s also very tempting to invest time and energy into many different marketing activities and social media platforms, so learning how to become laser-focused has really helped me to grow and scale, especially my YouTube channel (@thecalmhappgut). It’s also helped me to use email in a more strategic way too." says Jayne of her experience with SRE.

The Calm and Happy Gut has now expanded to include practitioner training and mentoring services, together with offering digital hypnosis audio downloads and membership.

Want help to manage and grow your small business?

Sarina Russo offers accredited small business training that can help turn your business idea into reality. In conjunction with the Self-Employment Assistance program, Sarina Russo Entrepreneurs enables Australians to set up and run their own small business. The Self-Employment Assistance is 100% Australian Government funded.

Sarina Russo Entrepreneurs supports candidates as they complete Certificate IV in Entrepreneurship and New Business. During this, candidates create a comprehensive business plan and a two-year financial cash forecast. SRE Trainers provide meaningful mentoring for the first twelve months.

Eligible candidates receive the training and support to create a viable business plan, in addition to obtaining a Certificate IV in Entrepreneurship and New Business.

For more information, please click here.


[i] Randomised clinical trial: the efficacy of gut-directed hypnotherapy is similar to that of the low FODMAP diet for the treatment of irritable bowel syndrome. (2016) https://pubmed.ncbi.nlm.nih.gov/27397586/ 

Sarina Russo Group acknowledges the First Nations Peoples of this Country, the traditional custodians connected to the land, water and community on which we live, work and help others to live their best lives. We also pay respect to the Elders past, present and emerging, who strive to build a better and more sustainable future for future generations to come.